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AE Practice of Social Research,
15th Edition

Earl R. Babbie

ISBN-13: 9789814922777 | ISBN-10: 9814922773

Copyright 2020

| Published 2020

| 592 pages

List Price USD $199.95

Overview

Packed with hands-on applications, Babbie's THE PRACTICE OF SOCIAL RESEARCH, 15th Edition, equips your students with the tools they need to practically apply research concepts as both researchers and consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive, straightforward introduction to the field of research as practiced by social scientists. Dr. Babbie emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today. The new edition includes "What do you think?" puzzles that immediately draw students into chapter concepts. General Social Survey data is updated throughout while new coverage includes the global use of social research, the emerging role of big data, demographic analysis and more. Also available: MindTap digital learning solution.

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Meet the Authors

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Dr. Earl Babbie is the Campbell Professor Emeritus in Behavioral Sciences at Chapman University in Southern California. He taught sociology at the University of Hawaii from 1968 through 1979, took time off from teaching and research to write full time for eight years and then joined the Chapman University faculty in 1987. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts -- including THE BASICS OF SOCIAL RESEARCH -- as well as numerous research articles and monographs. For 25 years he has been active in the American Sociological Association, where he served on the executive committee. He also is a past president of the Pacific Sociological Association and the California Sociological Association. Dr. Babbie received his Ph.D. from the University of California, Berkeley.

  • New coverage focuses on the emerging role of big data in social research, a technique still in development.
  • Reflecting the latest trends in American behaviors, demographics and opinions, General Social Survey (GSS) data has been updated throughout.
  • Numerous new non-American examples have been added to better illustrate the global use of social research.
  • An all-new section is devoted to demographic analysis.
  • Each chapter opens with a "What do you think?" puzzle that immediately helps students connect and engage with key topics. The puzzle is answered using concepts covered in the chapter.

Table of Contents

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Part I: AN INTRODUCTION TO INQUIRY.
1. Human Inquiry and Science.
2. Paradigms, Theory, and Social Research.
3. The Ethics and Politics of Social Research.
Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
4. Research Design.
5. Conceptualization, Operationalization, and Measurement.
6. Indexes, Scales, and Typologies.
7. The Logic of Sampling.
Part III: MODES OF OPERATION: QUANTITATIVE AND QUALITATIVE.
8. Experiments.
9. Survey Research.
10. Qualitative Field Research.
11. Unobtrusive Research.
12. Evaluation Research.
Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
13. Qualitative Data Analysis.
14. Quantitative Data Analysis.
15. The Logic of Multivariate Analysis.
16. Statistical Analyses.
17. Reading and Writing Social Research.
APPENDICES.
A. Using the Library.
B. GSS Household Enumeration Questionnaire.
C. Random Numbers.
D. Distribution of Chi Square.
E. Normal Curve Areas.
F. Estimated Sampling Error.
Preface.
Acknowledgments.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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AE Practice of Social Research

  • ISBN-10: 9814922773
  • ISBN-13: 9789814922777

Price USD$ 199.95

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