AE Business,
1st Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

ISBN-13: 9789814834414 | ISBN-10: 9814834416

Copyright 2019

| Published 2019

| 480 pages

List Price USD $100.00


Business MindTapV2.0 allows students to use a “learn by doing” approach, creating an environment that not only helps them to better retain concepts, but also helps them get that hands-on business decision-making practice they need for the real-world! MindTapV2.0 reflects how today’s students want to learn & that’s why it’s successful. Through varied, interactive and purposeful activities, Business MindTapV2.0 facilitates a learn by doing approach that makes for a more engaging course experience!

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Meet the Authors

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William M. Pride is professor of marketing for Mays Business School at Texas A&M University. He received his Ph.D. from Louisiana State University. Dr. Pride has taught principles of marketing at both the undergraduate and graduate levels for more than 50 years. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

  • You Make the Decision Activities challenge students to think critically by placing them in a scenario where they must make decisions for a company and experience the outcomes of their decisions. Students are led down a path depending on which decision they make. Their company may succeed or fail depending on their decisions!
  • Content is presented in short, interactive, manageable chunks with concept checks that help students better retain the information they need to know.
  • Tying it all Together Exercises combines multiple LO’s from a single chapter & asks students to apply what they’ve learned to a business scenario.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.

Table of Contents

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Lesson 1: Exploring the World of Business and Economics.
Lesson 2: Being Ethical and Socially Responsible.
Lesson 3: Exploring Global Business.
Lesson 4: Choosing a Form of Business Ownership.
Lesson 5: Small Business, Entrepreneurship, and Franchises.
Lesson 6: Understanding the Management Process.
Lesson 7: Creating a Flexible Organization.
Lesson 8: Producing Quality Goods and Services.
Lesson 9: Attracting and Retaining the Best Employees.
Lesson 10: Motivating Employees and Teams.
Lesson 11: Enhancing Employee- Management Relations.
Lesson 12: Building Customer Relationships through Effective Marketing.
Lesson 13: Developing and Managing Products.
Lesson 14: Managing Distribution and Pricing.
Lesson 15: Developing Integrated Marketing Communication.
Lesson 16: Exploring Business Technology.
Lesson 17: Using Accounting and Financial Information.
Lesson 18: Understanding Money, Banking and Credit.
Lesson 19: Mastering Financial Management.
Lesson 20: Understanding Personal Finance and Investments.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Pricing Options

AE Business

  • ISBN-10: 9814834416
  • ISBN-13: 9789814834414

Price USD$ 100.00


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