International Business,
3rd Edition

Mike Peng, Klaus Meyer

ISBN-13: 9781473758438 | ISBN-10: 1473758432

Copyright 2019

| Published 2019

| 632 pages

List Price USD $68.75


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Meet the Authors

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Mike Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Dr. Peng is a fellow of the Academy of International Business and the Asia Academy of Management. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Dr. Peng served on the faculties at The Ohio State University, Chinese University of Hong Kong and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. He has published more than 150 articles in leading journals as well as five books. Used in more than 40 countries, his textbooks, GLOBAL STRATEGY, GLOBAL BUSINESS and GLOBAL, are world-wide market leaders that have been translated into Chinese, Portuguese, and Spanish. With more than 45,000 Google citations, he is widely regarded as one of the most prolific and influential scholars in global strategy. The United Nations and the World Bank have cited his work in major publications. Among the top 0.1% most cited researchers worldwide, he was one of only 113 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Thomson Reuters, based on citation impact) in 2019. He has been on this distinguished list every year since 2014. Dr. Peng has also served on editorial boards for the Academy of Management Journal, Academy of Management Review, Global Strategy Journal, Journal of International Business Studies and Strategic Management Journal. He served as editor-in-chief of the Asia Pacific Journal of Management and senior editor of the Journal of World Business. He is also an active trainer and consultant.

Dr. Klaus E. Meyer is Professor of International Business at Ivey Business School, Canada. Previously, he was Professor of Strategy and International Business at China Europe International Business School (CEIBS). He also held an honorary position of Adjunct Professor at Copenhagen Business School in Denmark. Professor Meyer teaches in the areas of Strategic Management, International Business, Global Strategy, and Business in Emerging Markets. He previously taught at the University of Bath, University of Reading, Copenhagen Business School, Hong Kong University of Science and Technology, as well as Cheng-chi University in Taipei. He graduated with a Ph.D. from London Business School, with a dissertation on "Determinants of Direct Foreign Investment in the Transition Economies in Central and Eastern Europe”. Professor Meyer’s current research focuses on strategies of multinational enterprises in emerging economies. He is particularly interested in how firms adapt their business strategies to the specific conditions prevailing in each emerging economy. He has thus investigated foreign investor's choice of entry mode and foreign acquisitions in transition economies. Another stream of research focuses on the global strategies that may bring multinational enterprises into emerging economies in the first place. Recent research investigates multinational enterprises originating from emerging economies such as China, focusing on how the home country context shapes the strategies of international growth. In 2013 Professor Meyer was elected to serve a three-year term as Fellow of the Academy of International Business (AIB) and was the organisation’s Vice President with responsibility for their 2014 annual conference in Vancouver Canada. Moreover, he serves as Deputy-Editor-in-Chief, Management and Organisation Review, the Journal of the International Association of Chinese Management Research and as Consulting Editor of the Journal of International Business Studies.

  • All references and recommended reading have been checked and updated helping to promote further research
  • Over 100 new and updated cases featuring companies such as Spotify, Airbnb and BMW provide students with relatable examples of global business practices
  • Coverage of the latest business concepts, including coverage of Brexit and other anti-globalization movements which reflect some of key the challenges that modern business professionals are facing
  • Updated figures and tables throughout the text provide students with the most recent data available
  • MindTap is available with this title; an online learning solution with encompassing many different content types. MindTap can be customised to suit individual courses and contains supporting applications and analytics to help learners make the most of the range of content
  • End of chapter features, such as ‘Debates and Extensions’, ‘Implications for Practice’ and questions encourage students to critically engage with key topics
  • Up to date figures and data, presented in a clear and colourful text design help students understand the key facts
  • Over 100 new and updated case studies and ‘In Focus’ boxes illustrate key concepts using real-life European and global examples, providing students with international context
  • Discussion of current issues, including the impact of Brexit on international business enables your students to stay up to date with the latest events

Table of Contents

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Part I: Foundations
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Culture, Religion and Languages
4. Firm Resources: Competitiveness and Growth

Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates

Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Socially Responsible Business

Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Strategies and Acquisitions

Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE

Part VI: Six Integrative Cases
Integrative Cases

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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International Business

  • ISBN-10: 1473758432
  • ISBN-13: 9781473758438

Price USD$ 68.75


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