Business Ethics: Ethical Decision Making & Cases,
12th Edition

O. C. Ferrell, John Fraedrich, Linda Ferrell

ISBN-13: 9781337614436 | ISBN-10: 1337614432

Copyright 2019

| Published 2018

| 672 pages

List Price USD $199.95


Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions. This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas. MindTap digital resources help you master concepts and prepare for exercises, quizzes and exams while a new simulation guides you in making strong ethical decisions.

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Meet the Authors

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O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar Chair in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his Ph.D. in marketing from Louisiana State University.He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is also a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was vice president of publications and is president-elect for the Academy of Marketing Science. He has received numerous awards, including the first recipient of the Marketing Education Innovation Award from the Marketing Management Association, a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students, the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and the Cutco/Vector Distinguished Marketing Educator Award.Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

John Fraedrich, Ph.D. received his degrees from Brigham Young and Texas A&M University and is the Jannetides Professor of Business Ethics at Southern Illinois University. He has written more than 50 books, articles, and proceedings, mostly related to the application of ethics and values, and has represented academia at the ambassador level in Washington D.C. He is considered one of the top global ethics researchers. Dr. Fraedrich has the distinction of being one of 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, he has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility, and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru, and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin, and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the General Officer level concerning "The Consequences of Power." His class included 13 Brigadier Generals as well as five-star generals. He is also author of an integrated application-oriented ethics software for academics and Fortune 500 corporations.

Linda Ferrell, Ph.D., is professor and Chair of the Marketing Department at Auburn University. She was Distinguished Professor of Leadership and Business Ethics at Belmont University. Prior to serving at Belmont University she was a professor of marketing and Creative Enterprise Scholar with the University of New Mexico’s Anderson School of Management. She co-managed two-$1.25 million grants for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico. She earned a Ph.D. from the University of Memphis and an M.B.A. and B.S. in Fashion Merchandising from Illinois State University. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including BUSINESS AND SOCIETY, MANAGEMENT, and INTRODUCTION TO BUSINESS. Professionally, Dr. Ferrell served as an advertising account executive with McDonalds' and Pizza Hut's advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year by the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech in Dallas, a NASDAQ-listed health and wellness company. She serves on the Board of the NASBA, Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.

  • ENGAGING NEW YOUTUBE® VIDEOS DEMONSTRATE KEY CONCEPTS FOR EACH CHAPTER. Two new YouTube videos for each chapter extend or build upon this edition's most important concepts. These timely videos include corresponding worksheets for classroom or online use.
  • UPDATED ELECTRONIC TEST BANK ENSURES A TRUSTED ACCURACY. This edition's digital Cognero® Test Bank questions are thoroughly updated to reflect today's ethical challenges.
  • THE LATEST DATA REFLECTS THE MOST RECENT INFORMATION FOR A CONTEMPORARY LEARNING EXPERIENCE. All updated data, including tables, figures and text notations, now reflect the latest changes through 2017, when possible.
  • NEW CASES EMPHASIZE THE IMPORTANCE AND IMPACT OF ETHICAL DECISION MAKING IN BUSINESSES TODAY. New cases feature global and well-known names, such as Volkswagen, Well Fargo, POM Wonderful, and Uber. Students also learn from local challenges, such as municipal accounting fraud in Dixon, Illinois.
  • UPDATED MINDTAP DIGITAL RESOURCES OFFER NEW SIMULATION TO REFINE DECISION-MAKING SKILLS. This edition's completely updated MindTap now offers an engaging simulation that allows students to make decisions and receive customized feedback. All MindTap quizzes and video cases are also updated.
  • RECENT EXAMPLES AND ADDITIONAL REVISED CASES PROVIDE TIMELY INSIGHTS AND HANDS-ON EXPERIENCE. Recent examples illustrate this edition's concepts while 15 additional cases are now completely revised.
  • RICH LEARNING FEATURES ENSURING STUDENTS GET THE MOST FROM YOUR COURSE. Chapter Objectives, Chapter Outlines, detailed Chapter Summaries and "Check Your E.Q." (Ethics Quotient) exercises help students identify key concepts, initiate discussion and enhance problem-solving skills. Students also have opportunities for self-assessment.
  • UNIQUE ROLE-PLAY CASES PROVIDE EXCELLENT CULMINATING EXPERIENCES. These cases, found in the Instructor's Resource Manual allow your students to integrate this edition's concepts. Cases are also effective as ongoing exercises to provide students with extensive opportunities for interacting and making ethical decisions.
  • NUMEROUS REAL-WORLD, HANDS-ON APPLICATIONS PLACE STUDENTS IN THE ROLE OF DECISION MAKER. An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how to resolve the dilemma. Chapter-ending "Resolving Ethical Business Challenges" are mini-cases that give students an opportunity to put what they have learned into action as they use critical-thinking skills to address realistic ethical issues.
  • UP-TO-DATE AND ENGAGING CASES HIGHLIGHT THE IMPORTANCE OF ETHICAL DECISION MAKING TODAY. Interesting cases feature organizations familiar to students and those facing intriguing ethical dilemmas. Cases put the principles students are learning to the test.
  • MARKET-LEADING APPROACH EMPHASIZES DECISION-MAKING, LEADERSHIP AND STRATEGY. The esteemed authors clearly illustrate how to develop, implement, and audit an effective ethics program in a contemporary global environment.

Table of Contents

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1. The Importance of Business Ethics.
2. Stakeholder Relationships, Social Responsibility, and Corporate Governance.
3. Emerging Business Ethics Issues.
4. The Institutionalization of Business Ethics.
5. Ethical Decision Making.
6. Individual Factors: Moral Philosophies and Values.
7. Organizational Factors: The Role of Ethical Culture and Relationships.
8. Developing an Effective Ethics Program.
9. Managing and Controlling Ethics Programs.
10. Globalization of Ethical Decision Making.
11. Ethical Leadership.
12. Sustainability: Ethical and Social Responsibility Dimensions
Part V: CASES.
Case 1: The Volkswagen Scandal: An Admission to Emission Fraud.
Case 2: Uber Hits a Bump in the Road.
Case 3: Wells Fargo: The Stage Coach Went Out of Control.
Case 4: POM Wonderful: Crazy Healthy!
Case 5: Monsanto: A Growing Controversy.
Case 6: Starbucks Venti Social Responsibility and Brand Strategy.
Case 7: Walmart Juggles Risks and Rewards.
Case 8: New Belgium Brewing: Crafting a Fresh Social Responsibility and Sustainability Initiative.
Case 9: The NCAA Has Many Balls in the Air.
Case 10: Google: The Quest to Balance Privacy with Profit.
Case 11: Zappos: Taking Steps towards Maximizing Stakeholder Satisfaction.
Case 12: Lululemon: Turning Lemons into Lemonade.
Case 13: Insider Trading at the Galleon Group.
Case 14: Whole Foods: 365 Degrees of Commitment to Stakeholders.
Case 15: Apple Maintains Strong Ethical Roots.
Case 16: PepsiCo: Poised to Deal with the Next Generation.
Case 17: Fraud in Dixon, IL: All the Queens Horses Could Not Save Her.
Case 18: Herbalife Reborn.
Case 19: CVS: ‘Fired Up’ about Social Responsibility.
Case 20: Enron: Not Accounting for the Future.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Instructor’s Companion Website for Ferrell/Fraedrich/Ferrell's Business Ethics: Ethical Decision Making & Cases, 12th

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Business Ethics

  • ISBN-10: 1337614432
  • ISBN-13: 9781337614436

Price USD$ 199.95

MindTap: Business Ethics 12Months

  • ISBN-10: 1337674729
  • ISBN-13: 9781337674720

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