Launching New Ventures: An Entrepreneurial Approach,
8th Edition

Kathleen R. Allen

ISBN-13: 9780357039175 | ISBN-10: 0357039173

Copyright 2020

| Published 2019

List Price USD $187.95


LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. When you have completed this book and its activities, you will not be able to make a wise decision about whether entrepreneurship is for you, you will have learned and practiced the skills and tools needed for success. Even if you decide that entrepreneurship is not for you, the skills and tools you will have acquired will be valuable in any career you choose because every career is associated with business. You will find that the book has a journalistic style, so it’s very readable. And with the new inline digital activities, you’ll be able to break up your reading with a learning activity to reinforce what you’ve read. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur’s journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.

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Meet the Authors

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Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.

  • Examples and data have been updated throughout, providing the most current, relevant information.
  • New and updated Case Studies provide current and engaging real-world examples.
  • Infographics at the start of each part graphically highlight key elements of that part.
  • Support website provides updated supplements, including Instructor's Manual, PowerPoint Slides, Test Bank, and student-support materials.

Table of Contents

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1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping and Validating a Solution.
7. Protecting the Startup's Assets.
8. Building the Founding Team
8. Calculating Startup Capital Requirements.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Planning Startup Operations
13. Choosing the Legal Form of Organization
14. Developing a Startup Marketing Plan
15. Incorporating Ethics and Social Responsibility Into the Business.
16. Funding Startup and Growth.
17. Planning for Growth and Change

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Companion Website for Allen's Launching New Ventures: An Entrepreneurial Approach

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint presentations and instructor's manual.

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Cengage Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

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Pricing Options

Launching New Ventures

  • ISBN-10: 0357039173
  • ISBN-13: 9780357039175

Price USD$ 187.95

eBook: Launching New Ventures 12Months

  • ISBN-10: 8000028441
  • ISBN-13: 9788000028446

Price USD$ 68.99


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