Entrepreneurship: Theory, Process, Practice,
11th Edition

Donald F. Kuratko

ISBN-13: 9780357033890 | ISBN-10: 0357033892

Copyright 2020

| Published 2019

List Price USD $188.95


Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 11e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap® Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap® will teach you the necessary skills to become a leader in the industry.

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Meet the Authors

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Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University – Bloomington. He is considered a prominent scholar and national leader in the field of entrepreneurship, authoring over 190 articles and 30 books on aspects of entrepreneurship and corporate innovation, including one of the leading entrepreneurship books in the world today, ENTREPRENEURSHIP: THEORY, PROCESS, & PRACTICE. Dr. K was honored by his peers in Entrepreneur magazine as the #1 Entrepreneurship Program Director in the nation, as well as being selected one of the Top Entrepreneurship Professors in the United States by Fortune magazine. Professor Kuratko has been named one of the Top 50 Entrepreneurship Scholars in the world and was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management has honored Dr. K with the Entrepreneurship Advocate Award for his contributions to the development of the discipline of entrepreneurship, and the Entrepreneurship Mentor Award for his work in the scholarly development of Ph.D. students and junior-level faculty in the entrepreneurship field.

  • The MindTap® digital learning suite offers engaging, challenging, rigorous learning activities written exclusively by Dr. Kuratko. Students experience what it's like to be an entrepreneur firsthand as they complete experiential challenges that develop their creative and critical thinking skills.
  • The Instructor's Manual details how you can use MindTap to implement your own version of Dr. K's famous "Spine Sweat Challenge."
  • Information on IPOs, venture capitalists, angel investors, and equity crowdfunding has been updated.
  • Design Methodology, the Lean Start Up Methodology, and the Business Model Canvas, are all presented to provide students with an understanding of the most contemporary methods being employed in the marketplace.
  • New material on a “newness framework”; venture legitimacy strategies; incubators, accelerators, and entrepreneurial ecosystems; equity crowdfunding as an emerging source of capital; social impact investing; social media marketing, mobile marketing, new tips effective “pitches”.; online ethical dilemmas in e-commerce; design-centered entrepreneurship
  • Extensive coverage of social responsibility, social entrepreneurship, sustainability, benefit corporations, and legal issues gives structure and discipline to operational and strategic decisions that broaden bottom-line accountability beyond financial gains and losses. This coverage enables students to measure the good that an enterprise can do in addition to the wealth that it may generate.
  • This edition provides a systematic, process-oriented overview of entrepreneurship, from startup to maturation, with an eye on the latest research developments in the field. It is based on developing a theoretical foundation, then learning the processes needed for a successful venture, and finally experiencing the launch of a venture in practice.
  • The MindTap® digital learning solution provides a blend of new, retained, and updated cases, designed to help students think and act like entrepreneurs, whether in a start-up or corporate setting. Experiential Exercises give students an opportunity to test and investigate their understanding of chapter principles through self-scoring assessments, skills inventories, and related applications.

Table of Contents

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1. Entrepreneurship. Evolutionary Development--Revolutionary Impact.
2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics.
3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship.
4. Social Entrepreneurship and the Global Environment for Entrepreneurship.
5. Innovation: The Creative Pursuit of Ideas.
6. Assessment of Entrepreneurial Opportunities.
7. Pathways to Entrepreneurial Ventures.
8. Sources of Capital for Entrepreneurial Ventures.
9. Legal Challenges for Entrepreneurial Ventures.
10. Marketing Research for Entrepreneurial Ventures.
11. Financial Preparation for Entrepreneurial Ventures.
12. Developing an Effective Business Plan.
13. Strategic Entrepreneurial Growth.
14. Valuation of Entrepreneurial Ventures.
15. Harvesting Entrepreneurial Ventures.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Companion Website for Kuratko's Entrepreneurship: Theory, Process, Practice

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint presentations, images, instructor’s manual, videos, and more.

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Cengage Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Cengage Testing, powered by Cognero® for Kuratko's Entrepreneurship: Theory, Process, Practice


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Entrepreneurship: Theory, Process, Practice

  • ISBN-10: 0357033892
  • ISBN-13: 9780357033890

Price USD$ 188.95

eBooks: Entrepreneurship: Theory, Process, Practice 12Months

  • ISBN-10: 8000029278
  • ISBN-13: 9788000029276

Price USD$ 58.99


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